Tesla raised U.S. Cybertruck prices on two trims by $5,000 each, according to Reuters and Tesla’s own current offers page, marking another price reset for the pickup and pushing its advertised lease math higher just days after Tesla updated its sales materials. Reuters said the dual-motor Cybertruck now starts at $74,990 and the all-wheel-drive version at $84,990, while Tesla’s U.S. offers page now bases a Cybertruck lease promotion on a starting purchase price of $87,235. ([ca.marketscreener.com](https://ca.marketscreener.com/news/tesla-raises-prices-on-two-cybertruck-trims-ce7858d8db8af22d))
Price change shows up on Tesla’s own site
Tesla’s current U.S. offers page now ties a promotional Cybertruck lease to a starting purchase price of $87,235 and says the offer applies to applications submitted after August 24, 2026. That is the clearest official sign that the pricing shift is already flowing through Tesla’s retail materials, even though the company did not issue a standalone press release in the sources reviewed. ([tesla.com](https://www.tesla.com/current-offers?redirect=no&utm_source=openai))
Reuters says two trims moved up $5,000
In its report, Reuters said Tesla raised the price of the dual-motor Cybertruck to $74,990 from $69,990 and lifted the all-wheel-drive version to $84,990 from $79,990. Reuters also said the change was visible on Tesla’s website, which is consistent with Tesla’s current offers page reflecting a higher purchase-price baseline for the vehicle. ([ca.marketscreener.com](https://ca.marketscreener.com/news/tesla-raises-prices-on-two-cybertruck-trims-ce7858d8db8af22d))
Another turn in a volatile pricing history
The latest move is part of a long run of Cybertruck pricing adjustments. Reuters noted that the truck has struggled to maintain interest since its 2023 launch and has faced multiple recalls and quality-control issues. The same report said Tesla introduced a cheaper dual-motor version at $59,990 in February as a promotional offer, and that the top-end Cyberbeast was increased by $15,000 in August 2025 before Tesla later reversed that increase. Taken together, those shifts suggest Tesla is still testing where the Cybertruck sits in the market rather than holding a fixed price strategy. ([ca.marketscreener.com](https://ca.marketscreener.com/news/tesla-raises-prices-on-two-cybertruck-trims-ce7858d8db8af22d))
What the higher price may signal
The practical effect is to keep Cybertruck firmly in premium territory. That matters because price is one of the few levers Tesla can still use to shape demand without changing the vehicle itself. The company’s current offers page still promotes the truck, but the new lease math and the higher starting purchase price point to a product that is being sold more as a high-margin specialty vehicle than as a mass-market pickup. That is an inference from the pricing data and Tesla’s live sales materials, not a stated company explanation. ([tesla.com](https://www.tesla.com/current-offers?redirect=no&utm_source=openai))
What remains unclear
Tesla has not publicly explained why it chose this moment to raise the price of two Cybertruck trims, and the materials reviewed do not point to a specific production, inventory or cost reason. Whether this is a durable reset or another temporary price experiment remains open. For now, the concrete facts are limited but important: the truck costs more, Tesla’s own sales pages already reflect the change, and the latest update adds another layer to a product whose pricing has been unusually fluid since launch. ([tesla.com](https://www.tesla.com/current-offers?redirect=no&utm_source=openai))